About WNRV

WNRV has been proudly serving the New River Valley (and beyond) for more than 60 years. WNRV is a 5 kilowatt AM station which began broadcasting in 1953 from the same location along the New River where it resides today. It is locally owned and operated.

On August 24, 2022 we celebrated the 69th anniversary of the original broadcast license being granted to WNRV!

Recent History
WNRV was purchased in 1999 by Perception Media Group, Inc to simulcast their Roanoke, VA gospel station WWWR-AM 910 (3WR). In the summer of 2007, Gary Jolicoeur and Dennis Welch took over operation of WNRV under a lease management agreement with Perception Media Group. Gary and Dennis switched the format to bluegrass and the station went back to operating independently in July 2007 (Roanoke Times article). This rebirth of WNRV was welcomed by the community, and the bluegrass format was a natural fit for the region. Dennis assumed sole operation of the station in October 2008.

In October 2009, Perception Media Group agreed to sell WNRV to New River Interactive Media, LLC, a partnership between Dennis and Terry Reed. The FCC approved the transfer of the station license and the sale was completed on November 25, 2009.

This sale reestablished local ownership and management for WNRV. Our original management team consisted of Dean Reed, Terry Reed, and Dennis Welch (Dean and Dennis have since retired). Dean and Terry are Giles County natives, and Dennis has been operating WNRV since mid-2007. For more information on the team, please look at the profile.

We relish this opportunity to guide the future of WNRV's music and community involvement. We look forward to any comments or suggestions, please send us your feedback or questions at our contact form.

To learn more about WNRV and the role it has played in the community, read the details of WNRV's history.

We also have some photos of the station location and people.

Physical Address
1535 Narrows Rd.
Narrows, VA 24124

Postal Address
P.O. Box 99
Narrows, VA 24124

Main Telephone Number

Office Business Hours
Monday-Friday: 8 AM - 5 PM
Saturday: 10 AM - 2 PM

WNRV AM 990 Amber Alert Participating Station Henry Reed Memorial Fiddlers Convention

WNRV does not discriminate on the basis of race, sex or ethnicity in the placement, scheduling and completion
of purchase of advertising. Any order for advertising that includes any such restriction will not be accepted.